Birmingham pins retail hopes on national chains

A comprehensive study of Birmingham's downtown shopping district recommends the addition of more dining options, particularly national chains like The Cheesecake Factory.

Excerpt:

The study also warns against trying to compete with Somerset in Troy.

"The Somerset Collection is one of the most successful upscale malls in the United States, and is only about two miles away from Downtown," the report states. "It would be unrealistic to try and 'outdo' Somerset. Rather, the strategy should be for Downtown to be the unique environment where patrons desire to be for the experience, rather than to accomplish all their shopping needs."

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