Liz Hoffswell

Liz Hoffswell is a certified business consultant for the Michigan Small Business Development Center, which is based at the GVSU Seidman School of Business in Grand Rapids. She has more than 25 years of experience in management, operations, finance, sales, and marketing, working with organizations of all sizes. Additionally, Hoffswell is a serial entrepreneur and has started several small businesses throughout her career.

Feature Story LLC

How to DIY your Michigan LLC on the cheap


Feature Story ThiMore people are starting a business in 2021. (Photo by bruce mars on Unsplash)

Why 2021 just might be the year to start your business


Feature Story Tate Shumaker has an Etsy side hustle making habitats for pets.  Their store, Tatescosycreatures, features adorable hideaways shaped like fruits and vegetables for pet hamsters, guinea pigs, and rats.

Time is right for creative people to open Etsy shops


Feature Story Liz Hoffswell is a small business expert.
Feature Story Liz Hoffswell is a small business expert.
Feature Story The Curragh Irish Pub switched to takeout during the COVID-19 crisis to maintain social distancing.

How to help your restaurant survive the COVID-19 pandemic