The Lakeshore WM is a digital news magazine, and West Michigan institution, focused on the dynamic communities, businesses, and residents of Allegan, Ottawa Muskegon counties. We cover what's next in entrepreneurship, creative culture, and urban development in and around the city, and are part of the
Issue Media Group family.
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Meet The Lakeshore WM team
, and
contact us here:
Shandra Martinez, Managing Editor
Shandra is an award-winning writer and reporter
. After a distinguished career in daily journalism, she launched her Holland-based business, Shandra Martinez Communications. A longtime resident of the Lakeshore, she now writes and edits on a variety of platforms for clients in Michigan and across the country. You can reach her
here.
Andrea Goodell, Assistant Editor
Community has always been central to the work of 20-plus-year veteran print journalist Andrea Goodell. She has made Holland her home for the past 20 years.
Contributors: Shanika P. Carter,
Ava Devanney,
Paul R. Kopenkoskey,
Brittany Meyers,
Kym Reinstadler,
Kelsey Sivertson,
Kelsey Sanders,
Melody Wilson
Photography Contributors: J.R. Valderas,
Pat ApPaul
Social Media: Lucia Rios
Founding Editor: Shandra Martinez
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The Lakeshore WM is published by
Issue Media Group. Incorporated in 2005 in Detroit, Michigan, IMG operates a national network of online media outlets leveraging the power of solutions-based journalism to report on community change. Our publications aim to connect readers to their communities’ most visionary and innovative people, projects, businesses, and organizations – fostering civic capacity, improving understanding of key issues, amplifying underserved voices, and building community attachment during a time of local media decline.
We work with like-minded stakeholders across public, private, nonprofit, and grassroots organizations whose values and missions align with ours through an underwriting model of publishing. Our journalists connect with community stakeholders through regular listening sessions designed to build trust and shape authentic community stories.
IMG's work has been recognized and supported by leading journalism organizations nationally including INC Magazine, Knight Foundation, Columbia Journalism Review, Facebook, Lenfest Institute, Google, Solutions Journalism Network, Ground Source, and Society for Professional Journalists.
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Michigan Assets
Issue Media Group’s Michigan footprint of 18 local online community news sites is grounded in cross-sector stakeholder coalitions comprised of leadership in foundations, nonprofits, government and municipalities, education, community and economic development, health, entrepreneurship, and workforce development. Through regular community listening sessions, these leadership coalitions help guide relevant community-informed coverage, increase local audience engagement and ensure influential readership networks.
All Michigan content is published through a growing network of sites that include: Detroit’s
Model D, Grand Rapids
Rapid Growth, Metro Detroit’s
Metromode, Ann Arbor / Ypsilanti’s
Concentrate, Kalamazoo / Battle Creek’s
Second Wave Southwest, Flint’s
Flintside, Port Huron’s
The Keel,
Catalyst Midland,
Route Bay City,
Epicenter Mount Pleasant,
UPword in the Upper Peninsula, and
Rural Innovation Exchange covering Michigan's rural community. Every week,
Second Wave is published to a statewide audience featuring a listing of top stories from across IMG’s network of sites. Current Michigan assets include over 120 community partners, 80 journalists, 4.6 million annual readers, 280,000 emails, and 213,000 social media followers.
The Lakeshore West Michigan:
www.secondwavemedia.com/lakeshore/
Second Wave (statewide):
www.secondwavemedia.