Kickstarter helps Southwest Michigan artists get ahead
Artists in Kalamazoo are successfully using Kickstarter.com to push their careers ahead, reports the Kalamazoo Gazette. The fundraising website is where musicians, filmmakers, artists, entrepreneurs and almost anyone can create a project and encourage their friends, family members, fans and the public to contribute financially.
Red Sea Pedestrians, of Kalamazoo, recently turned to the site to fund an album. On previous albums, the band took out a loan, meaning they started in the hole, bandmember Ian Gorman said. It usually would take about six months of performing and selling albums before they made a single dollar, Gorman said. But with Kickstarter, they started in the black.
Excerpt:
Gorman said the band can now spend more time promoting the album and playing more out-of-town shows. “We’re all incredibly pleased with how it went, and it seems like everyone that’s donated feels good about it, too,” he said.
For more on other groups using the site, please read the rest of the story.
Source: Kalamazoo Gazette
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