Downtown Three Rivers gets ready for Christmas

Three Rivers community members have put in an estimated 250 volunteer hours creating decorations and making preparations for the holiday season in the downtown where they hope families and individuals will create new traditions during four weekends of special events.

“We’ve been working diligently with many of the downtown business owners to make this a warm and inviting experience for families and children, and also encouraging shopping local and supporting downtown Three Rivers this holiday season,” says Brian Persky, Downtown Development Authority/Michigan Mainstreet executive director.

They’ve given the holiday celebration the theme “Miracle on Main Street.” The holiday festivities are a collaborative effort by the Three Rivers DDA/Main Street program, City of Three Rivers, and the Three Rivers Merchant Group.

“The Magic Begins” with Christmas Around Town weekend on Friday, Nov. 28 through Sunday, Nov. 30. Festivities start at 6:15 p.m. at the Mural Mall with a tree lighting ceremony. There will be Christmas caroling, a book reading of “‘Twas the Night Before Christmas” by Mayor Tom Lowry, and hot chocolate provided by Love Your Mother. This year’s tree is donated by a disabled American veteran.

And those are just the events of the first weekend. The following week is themed “The Magic Continues,” next is “The Magic of Memories” and the season wraps up with “Last Minute Magic.” A full schedule of events to draw people to the downtown throughout the holiday season are planned and can be seen here and here.  

Heather Martell, the designated project manager for Christmas Around Town, and member of the Main Street Promotions Committee, says:
“There is truly something for everyone, and every age group over these holiday weekend celebrations. It’s a wonderful time to enjoy the spirit of Christmas, while enjoying and discovering all that downtown has to offer.”

Source: Brian Persky, DDA/MMS