Advertising: Jobs Landed

I am a strategic consultant for advertisers. I also devise and guide online marketing strategies, as well as develop and optimize online campaigns.

I am charged with helping to grow the company, while at the same time offering that opportunity to our prospective clients!  Perich is full of seasoned professionals, and to say they are simply “good” at their job, would be a huge understatement. By using multiple touch-points, my job is to develop communication with businesses locally, regionally and nationally with the goal of working with those firms on projects involving design, creative, interactive development, media planning, and more.  The simplicity of the actual job goal fits perfectly with the reputation of the agency for boiling down creative concepts to their most simple and focused message.  I get to represent a great company all day… I just need to hunt for the “sharks” and bring them over to the beautiful aquarium we have at Perich (we don’t actually have an aquarium).

In my position with Perich, I am responsible for working on a diverse array of interactive design and development projects working with the Adobe Creative Suite. Projects include work for General Motors, GMAC, Detroit Institute of Arts, Grand Hotel, Mitsubishi Electric, Walsh College, and Bank of Ann Arbor.

I build websites from the ground up for small to mid size companies. My role on these projects include the initial strategy, design and build as well as the management of the project. I also serve as a support arm for the larger projects working mostly on flash and interactive pieces.

I am responsible for design and illustration across traditional and non-traditional media, from print and television to web and guerilla marketing. (You can see some of my work at www.jasonsolo.com) Day to day activites involve a lot of  sketching, concepting, and final execution as well as interaction with clients, contractors and account executives. Perich is a small company, so employees wear many more "hats" than one would at bigger agencies, which provides great variety from one day to the next.

As a creative services producer for MLive, I create and maintain advertising materials for local and national businesses.  I'm also responsible for classifieds administration for the Western half of the state.

We provides a full suite of Digital Marketing services including interactive branding™, web site design, generational marketing, search engine optimization, pay-per-click management, social media marketing, optimized public relations, direct marketing, email marketing, event marketing, SEO, SEM, PPC, podcasting and blogging.

I build websites from the ground up for small to mid size companies. My role on these projects include the initial strategy, design and build as well as the management of the project. I also serve as a support arm for the larger projects working mostly on flash and interactive pieces.

My responsibilities include working with existing clients to ensure their continued marketing success via the outdoor vehicle. I Establish relationships with prospective customers as well as advertising agencies and their clientele.  I also collaborate with our inside creative department to ensure our product meets the needs of our clients. And perhaps the most important duty: To create an atmosphere between ourselves and the customer as a marketing partner.  I understand their business and the goals they've laid out for the future will ultimately allow us to provide the type of service they deserve.