He may now be attending Duke but U-M grad Bryan Silverman's company Star Toilet Paper operates out of Ann Arbor. Bathroom time will never be the same.
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"Jordan found research showing that Americans respond favorably to advertising in public restrooms, including signage above urinals, and came up with the idea to print coupons on toilet paper. The siblings went to work, building their startup, Star Toilet Paper, with less than $1,000 of their own cash. "Anything we could, we figured out ourselves and saved money," Bryan says.
Star buys recycled toilet tissue rolls in bulk wholesale and has a printer place coupons on the top ply."
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