If you asked Kate Duerksen what she might be doing in August of 2014 a year ago, she wouldn't have guessed opening a retail store in downtown Ann Arbor. But what began as a small idea mentioned last winter to her father, owner of the former All About Blue store on State St., quickly grew into a plan when M Den offered to buy out All About Blue.
"Part of that deal was that I would keep 1,500 square feet to do my own thing," says Duerksen. "It all happened really fast."
The result was
Verbena, a women's retail shop that opened on Aug. 15, offering clothes, accessories and some apartment decor such as succulents. With the store right on State St., Duerksen chose to keep her prices student-friendly.
"Everyone is happily surprised by our price point," she says. "We definitely still cater to the students with prices."
That hasn't limited her customer base. Since opening a month ago, Duerksen has served women of all ages in the shop. She hopes to soon expand her operations with e-commerce, and currently employs eight workers.
Source: Kate Duerksen, Verbena
Writer: Natalie Burg
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