When Peter Shipman and Mike Wagner opened their first
Jersey Mike's Subs on Carpenter Rd. in 2012, it was also the first of its kind in Michigan. The franchise now has 11 locations in the state and the Ann Arbor natives have opened their third, in Westgate shopping center.
"We're just looking to expand as quickly as we can, but also taking our time to choose a good area," says Wagner, who is an operating partner with franchisee Shipman. "It was the right time in terms having space available in Westgate."
The Huron and Pioneer High School graduates blend the authentically East Coast sub style of fresh baked New Jersey bread, hand-sliced meats and cheeses and a vinegar and oil blend with Ann Arbor sensibilities of getting fresh produce from local supplier Frog Holler. Getting friendly with local customers is also a part of their store culture.
"We make our subs in front of the customers, and we like to get to know them," Wagner says. "We encourage banter back and forth. We like to think we give friendly service."
The new Jersey Mike's in Westgate opened last weeks after six to eight weeks of renovation work to the former pet shop space. The restaurant seats about 30 diners and employs a staff of about 20. Wagner and Shipman also own a location in Canton and plan to continue to expand their business.
Source: Mike Wagner, Jersey Mike's
Writer: Natalie Burg
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