Community stakeholders, dubbed the “Eaton Rapids Marketing Alliance,” are implementing new strategies to promote their quaint Capital region city.
According to excerpts from the article:
We know it's small. And charming. But does the rest of the world?
Such is the thinking behind an alliance that has conducted focus groups, aired commercials and erected billboards aimed at promoting the many good things to be found in the Eaton Rapids area.
According to Gary Wichman—who spearheaded the formation of what is loosely termed the "Eaton Rapids Marketing Alliance"—the idea is to gather community stakeholders and utilize a variety of resources to get the word out.
Read the entire article here.
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