Old Town design company, Rizzi Designs, grew by 70 percent in 2008 and is expanding its business model in anticipation of additional growth in 2009.
Rizzi Deigns is a marketing firm that specializes in graphic design, public relations, event planning, advertising, corporate identity and branding.
Three years ago, the company increased its focus on commercial products, providing and designing multiple products for its clients. This shift is a large factor in the company’s growth, according to Sandra Neuman, promotions director for Rizzi Designs.
Rizzi Designs provides products for a variety of companies and nonprofits. Many Lansingites may be familiar with Rizzi Designs’ work on the items handed out at Old Town festivals, such as the wine and beer glasses passed out at the Festival of the Sun/Moon.
Rizzi Designs owner, Rochelle Rizzi, anticipates the bridal industry to be their next growth spot. Right now, Rizzi Designs has a few bridal clients, but is increasing its presence at bridal shows.
Rizzi also says the addition of Neuman as business partner has helped propel the business.
“Having two different point of views, I think, is giving us some great momentum,” she says.
Source: Rochelle Rizzi, Rizzi Designs
Ivy Hughes is the managing editor of Capital Gains andcan be reached here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.