Queue, a Downtown Lansing-based advertising company, just finished Advertising180.net, a site that offers online advertising how-tos for business owners who want quick, cost-effective advertising solutions.
Advertising180.net is a subscription service that’s run through Queue. Users have access to multiple four-minute videos about media planning, ad copy writing and other advertising components.
Queue Owner Lori Cunningham says Advertising180.net, a project Queue employees worked on for more than a year, is a way for the company to diversify.
“What we’ve found is that, as the economy shrank, and more and more people are being let go from larger agencies or media outlets like radio and TV, they’re starting their own businesses, so everyone seems to be a competitor,” says Cunningham.
Cunningham says many small businesses don’t have the resources to invest in advertising, but do have the ability to learn basic advertising principles.
“Everything’s on the website and it’s at their fingertips 24/7,” she says. “It really is an agency on-line for a low, annual subscription cost.”
The service costs $249 to $199 a year and gives users access to more than 20 videos. Cunningham says videos are constantly being added.
“This is very innovative,” she says. “We can’t find anything like it.”
Source: Lori Cunningham, Advertising 180
Writer: Ivy Hughes
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.