Ted Wilson, owner of
Replay Entertainment Exchange in East Lansing has added an online apparel service:
Michigan Shirt Works. Wilson says the service goes beyond printing shirts to sell in his store. "We provide web fulfillment for people wanting apparel," he says.
The concept is that a person, band or business can partner with Michigan Shirt Works to handle production and distribution of apparel. The site offers locked-in printing rates as well as "Baker's Dozen Pricing"—every 13th shirt is free when you order 12.
Michigan Shirt Works offers in-store pick up (at Replay) or on-site drop off anywhere in the Capital region. Wilson says they will drop off shirts at your event. Michigan Shirt Works will even design apparel for you.
"In five years I want to be the
Threadless of Michigan," Wilson says, referring to the popular apparel website based in Chicago.
Michigan Shirt Works provides apparel for Mid-Michigan businesses and bands, such as the radio station
94.1 FM The Edge and the Lansing-based band,
Year 200X.
Wilson sees Michigan Shirt Works as an investment in his future as more and more media becomes available online. "You can't download a t-shirt," he says.
Michigan Shirt Works and Replay Entertainment Exchange are located at 1385 E. Grand River Ave.
Source: Ted Wilson
Writer:
Daniel J. Hogan
All Photographs © Dave Trumpie
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