"Busy—all kinds of stuff going on," Jeff McWherter responds when asked how
business has been.
McWherter started
Gravity Works Design & Development
with his friend Amelia Marschall, who serves as the shop's creative director.
Gravity Works went live at the end of January, and things could not be
better. "We have 15 clients already," says McWherter, who is a partner and director of development.
The start-up company offers "a full cycle of branding for companies,"
explains McWherter. Gravity Works can generate logos, websites and
stationary to name a few, as well as applications for mobile devices
such as Android phones and iPhones.
Despite all of their early success, Gravity Works is still waiting for a real office. "[We're] the first virtual tenant of the
TIC,"
says McWherter, adding that Gravity Works is at the top of the list to
move into the East Lansing business incubator when space becomes
available.
Until then, the Gravity Works team meets with clients either
on site or at
Gone Wired Cafe on Lansing's
Eastside, and sometimes at a nearby Biggby Coffee.
McWherter and Marschall both left their old jobs to form Gravity Works,
and the pair worked together before. "We decided we wanted to go into
business together," explains McWherter.
Even without an office,
McWherter is already planning on expanding the fledgling company. "We
definitely want to grow," he says, but he cautions other start-up
companies that "some grow too fast." McWherter says that Gravity Works will
grow, but cautiously.
Whatever the future holds for Gravity Works, McWherter and Marschall
are not going anywhere. "Somewhere around here," McWherter says when
asked where Gravity Works will move after they outgrow the TIC.
"We're
sticking around Lansing or East Lansing."
Source: Jeff McWherter
Writer:
Daniel J. Hogan
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