Frank Cheng grew up surrounded by the family business of Chinese dining. He also grew up in New Jersey. It’s therefore only appropriate that his own restaurant would reflect a blend of both cultures.
“We are ‘American-inspired Chinese,’” Cheng says of his new Frandor eatery,
Xiao.
That translates to such inventive dishes as Peking Duck Sliders, Philly Egg Rolls - that’s an egg roll with roast beef and jack cheese - and a take on egg foo young that is served on a hamburger bun with lettuce and tomato.
“It’s not your typical Chinese takeout,” says Cheng.
And Cheng knows his Chinese dining. His family has owned the Asian Buffet on Marsh Road for 13 years and the China Garden restaurant on Mt. Hope for 17. His innovative alternative opened last week in a 4,300-square foot Frandor location.
“I liked the proximity to East Lansing and Okemos,” says Cheng, “and it’s close off the highway with plenty of parking.”
Cheng worked with the local creative agency,
Traction for their branding, including Xiao’s logo, menu, storefront and billboards.
If all goes well for the new restaurant, which now employs 35-40 full- and part-time workers, Cheng is already eyeing the 1,200-square foot space next door for a possible expansion. A grand opening event is tentatively planned for this week.
Source: Frank Cheng, Xiao
Writer: Natalie Burg, News Editor
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