Visit Keweenaw leader named VP of Michigan’s statewide tourism association

What's happening: Visit Keweenaw’s Executive Director Brad Barnett has been named vice president of the Michigan Association of Convention and Visitor Bureaus (MACVB). The association is a collective of destination marketing organizations that serve as advocates for the travel industry and provide leadership to its members through education and communication.

Visit KeweenawBrad BarnettWhat they're saying: “I’m honored to serve in a leadership position with (Michigan
Association of Convention and Visitor Bureaus),” said Brad Barnett, executive director of Visit Keweenaw. "I’ve learned so much by working with our industry peers from across the state, and I look forward to collaborating with the MACVB membership to move forward Michigan’s tourism industry and visitor economy.”

“Brad Barnett will continue to provide valued input and direction as the newly named MACVB vice president,” said Larisa Draves, who is executive director of the Michigan association. “He has been an active member for several years and a respected advisor to our outdoor recreation committee."

What it means: This appointment is a significant milestone for the entire Keweenaw Peninsula. As the Michigan association's vice president, Barnett will have a stronger platform to champion Michigan’s travel and tourism industry while ensuring the Upper Peninsula’s unique destinations, like the Keweenaw, have a seat at the table in statewide discussions. His appointment reinforces Visit Keweenaw’s commitment to not only attracting visitors but elevating the entire region’s voice in the Michigan tourism landscape.