Locations in the U.P. have been featured in the state's travel and tourism Pure Michigan campaigns before, but this is the first time for Escanaba.
Excerpt: The ad features Pure Michigan’s hallmark theme music and the voice of Actor Tim Allen, a Michigan native. With a budget of $120,000, half of which was paid by the Bays de Noc Convention and Visitors Bureau, and half matched by the State, the campaign will include a one minute radio advertisement, digital advertising and an Escanaba hot-spot page on the Pure Michigan web site.
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Source: ABC 10
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