South Haven and St. Joseph will be two of the stops for travel writers being given a taste of the communities on what is know as the West Michigan Pike along Lake Michigan, MLive.com reports.
The Michigan Beachtowns coalition -- nine visitor bureaus from New Buffalo to Ludington -- will bring up to 30 travel writers up Michigan's West Coast June 18-21. The "familiarization tour" will celebrate the upcoming 100th anniversary of the West Michigan Pike, a historic road from New Buffalo on the Michigan-Indiana border to Mackinaw City. The road program that got its start in 1913 is credited in launching the current-day tourism industry in each of the coastal communities.
Excerpt:
The hope is that hosting travel writers will lead to editorial content about the Beachtown communities that will be placed in magazines, newspapers and on websites across the country in later months, tourism promoters said.
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Source: Mlive.com
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