Barbara Cahill has been hired as Marketing Manager in New Products for the Over The Counter Marketing team at Perrigo Co. in Allegan.
As a marketing manager, she will participate in leadership decisions regarding the evaluation and selection of new products for development. She also will collaborate in development of launch packages for new products.
Her work includes identifying and developing new products and driving ongoing sales growth through the creation and implementation of multi-channel marketing plans.
Cahill has 13 years of experience in new product development and category management.
Cahill earned a bachelor’s in business administration with a concentration in marketing from St. Joseph’s College, Patchogue, N.Y. She is from Long Island, N.Y. and currently lives in Kalamazoo.
Perrigo Co. describes itself as a leading global provider of quality, affordable health care products. Perrigo develops, manufactures and distributes over-the-counter and generic prescription pharmaceuticals, infant formulas, nutritional products, animal health, dietary supplements and active pharmaceutical ingredients (API).
Writer: Kathy Jennings, Second Wave Media
Source: Rebecca Herrington, Perrigo Co.
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