Biggs-Gilmore has a new partnership with a company newly formed to help customers create data-driven marketing solutions.
Access 2 Insight, or a2i, is now an affiliate of the Kalamazoo-based digital creative agency. Eight customer relationship management experts formed the company. They bring to the company experience and a track record of success in advanced data analytics, predictive modeling, segmentation, forecasting, campaign execution, and marketing operations.
"Biggs-Gilmore is an ideal partner for us. Their client base provides a solid foundation, and, most important, Biggs shares and embodies our philosophy about the right way to treat clients and employees. We're excited to see what we can build," says David Rasho, an a2i principal.
The partnership brings advanced customer relationship management capabilities to the agency and presents a variety of opportunities to a2i.
"We're thrilled to team up with such talented individuals," said Biggs-Gilmore President Mike Gerfen. "Our strength has been in creating award-winning digital experiences for top consumer brands."
The a2i team, all former employees of Leo Burnett, have collective experience across many industry segments, including consumer packaged goods, retail, financial services, insurance, and health care. Their experience comes from years at various agencies, consulting firms, and Fortune 500 companies such as Accenture, ZS Associates, Q Interactive and Walgreens.
Working alongside Biggs-Gilmore staff in its Chicago office since November 2012, a2i supports existing Biggs-Gilmore clients and functions as an independent entity, pursuing work outside of the agency's network. Work is expected to flow between the Chicago and Kalamazoo offices as the working relationship proceeds.
Writer: Kathy Jennings, Second Wave Media
Source: Biggs-Gilmore