The big event: The Battle Creek Cereal Festival
This year’s Battle Creek Cereal Festival is about more than Snap, Crackle and Pop — though they will have their place. The festival gets under way Friday, June 11 with […]

With an economic development organization that is the envy of many communities, Battle Creek is a city building on its food industry roots and the land area is the third largest of Michigan cities. For fun, each year the Cereal City, headquarters to the Kellogg Co., celebrates the significance of the most important meal of the day with the World’s Longest Breakfast table. Bikers, cyclers and joggers take in the parks, forests and streams linked by a 24-mile linear park. Campers and outdoor lovers visit Fort Custer Recreation area for fishing, hiking, cross country skiing and boating. For animal lovers, African creatures, like giraffes, and Asian animals, like snow leopards, make the Binder Park Zoo a must. The Battle Creek Art Center and Battle Creek Symphony stoke the city’s cultural offerings and the Firekeepers Casino adds to the city’s fun side. B.C’s Math and Science Center is acclaimed, and secondary education needs are accommodated by Kellogg Community College, Robert B. Miller College and a branch of Western Michigan University. And Sojourner Truth, who lived here, watches over downtown from the memorial in her honor.
This year’s Battle Creek Cereal Festival is about more than Snap, Crackle and Pop — though they will have their place. The festival gets under way Friday, June 11 with […]
In Battle Creek they're on a mission to make the downtown more vibrant. Two new restaurants going in fit nicely in those plans. Jane Parikh talks with the owners of East Egg and Tavern on Michigan to find out more about their business model and how it fits in the Cereal City.
Jim Cosby didn't have a job, so he went out an made one for himself. Jane C. Parikh talks to Cosby about his Battle Creek-based business that uses his own process to keep paint out of the landfill.
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