Kalamazoo’s pizza oven draws luxury spenders
Luxury spending is on its way back, but people aren’t buying expensive cars and big-ticket vacations.
The Kalamazoo Outdoor Gourmet, an outdoor artisan pizza oven, is the kind of luxury item buyers are turning to, reports USA Today.
Sales of outdoor artisan pizza ovens at Kalamazoo Outdoor Gourmet — similar to ovens used at pizza parlors — were up 48 percent last year and are up 74 percent so far this year.
Excerpt:
“It creates an experience — and isn’t consumable,” says Pantelis “Pete” Georgiadis, president of Kalamazoo Outdoor Gourmet. “You can keep enjoying it for a long, long time.”
For others, it’s about buying luxury goods only when they’re on sale — or at a steep discount. Nearly three in four wealthy women say they’ll only purchase luxuries if they can get a good deal, reports a recent survey by AgencySacks, a branding firm that consults for some of the nation’s top luxury brands.
For more on what buyers are turning to, read the rest of the story.
Source: USA Today
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