Cherry product company
Shoreline Fruit is making serious changes at the top lately. The fruit company announced it has a new chief financial officer, Corey Geer.
Geer will provide strategic leadership for the Traverse City-based company, overseeing accounting, finance, IT and continuous improvement initiatives. He has a degree from the University of Michigan and a background in financial services.
In January, the company appointed new CEO John Sommavilla to replace longtime leader Ken Swanson, who retired after many years in the cherry business in northern Michigan.
Shoreline combines fruit growing, fruit product manufacturing, delivery and transport, sales and works with retailers and wholesalers to offer cherry, juice, dried fruit and natural health products.
Writer: Sam Eggleston
Source: Shoreline Fruit
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