Winter can be a slow time for northern Michigan businesses, but maybe that's a good thing for some, if it means there's time to take a new "business survival" class offered by the Business Training Alliance.
The class, titled Survival for the Up North Business, focuses on best practices, building relationships and boosting businesses' bottom lines, and is hosted by the alliance along with Baker College in Cadillac and the
Michigan Small Business and Technology Development Center.
It's scheduled for Jan. 31 from 6 to 8 p.m. at
Baker College, and is instructed by Chris Wendel, a consultant with the MI-SBTDC and longtime retail store owner.
"Not only is Survival for the Up North Business extremely timely for local business owners as we're heading into the winter months when most small businesses are buckling down and preparing for lower sales, this is also a perfect opportunity to highlight our partnership with Baker College and the express classes now available to new and experienced local entrepreneurs," says Annie Shetler, BTA coordinator and also a MI-SBTDC consultant.
Since many northern Michigan small businesses are affected by the seasons, the class will address tactics to build non-seasonal sales, such as online marketing. Other highlights are how to make your existing customers part of boosting sales, and how to compete with business competitors of different sizes.
The class is free, but registration is required. Register online
here.
Writer: Sam Eggleston
Source: Annie Shetler, Michigan Small Business and Technology Development Center
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