It's not often a resort's guests get the chance to name a new development, but that's how it worked this summer at
The Homestead, located in the Sleeping Bear Dunes National Lakeshore.
The resort opened a new full-service, luxury salon this month, and in preparation for its opening, they held a contest to decide its name. The "Name the Salon" contest had more than 1,000 entries from across the country, and narrowed down the choices through voting throughout the summer. The name "Lillyjade" made it to the top as the favorite, and that's what the salon has been christened.
"We spared no expenses in the construction of the new Lillyjade salon and that included the effort that went into finding the perfect name," says Jamie Jewell, The Homestead's VP of sales and marketing.
Jewell says the name fits, considering the pond nearby and the abundance of natural beauty offered at the resort. It was time for a salon, Jewell, says, to meet customer demands.
"The Homestead has long offered manicure and pedicure services at Spa Amira," says Jewell. "But we’ve seen a growing increase in bookings for weddings and reception parties. With the opening of Lillyjade, we can now offer these visitors, residents in The Homestead and our neighbors in Leelanau County a high-quality, resort salon that provides cuts, color and styling services."
Writer: Sam Eggleston
Source: Jamie Jewell, The Homestead
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