Brand Tonic is a new consulting and design firm in Traverse City, and it's built on the know-how of Jennifer Lake--not to mention on the foundations of success of Tandem Design.
Brand Tonic is the reinvention of Tandem, or, as Lake calls it, the "evolution."
"We're seeing a shift in company marketing needs," Lake explains. "It's not just an ad campaign or a website anymore. Companies want ideas on how to truly connect their brands with their audiences. Sometimes that means non-traditional approaches and it always means clearer messaging. Tonic is the cure for the common brand, providing a unique approach to business thinking. We want to invigorate our clients and keep challenging them."
Brand Tonic will retain Tandem's clients, such as Thompson Surgical, Peterson McGregor & Associates and Skilled Manufacturing, but will also be offering its creative consulting to new clients as well. With a list of satisfied clients on both the national and local level, Lake and her team--including lead designer and five-time Addy Award winner Erin Waineo--are a great place to go when looking for marketing, branding and business strategies.
Writer: Sam Eggleston
Source: Jennifer Lake, Brand Tonic
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