When it comes to promoting what a great place Midland is for entrepreneurs, families and new businesses, no one does a better job than
Midland Tomorrow, the economic development corporation serving Midland County.
The group's efforts with the development of
www.tourmidland.com has led to an award from the Michigan Economic Developer Association. The website is a virtual tour of Midland, giving people a glimpse into the wonderful community before they ever arrive.
"We are very excited by this recognition," says Scott Walker, the CEO of Midland Tomorrow. "We saw that creating this site would help us in our mission to bring new businesses to the community, and to help recruit and develop talent. We know this is a great place to live and work, and we find that a tour of the area makes a much more compelling case than businesses and their employees might expect. The challenge is communicating the uniquely convincing quality of that tour experience to a large, virtual audience."
TourMidland.com accomplishes this by leveraging the power of the Internet. Midland-based
Map-N-Tour, Inc. has created a software package based on Google Earth. The software can collect photos, video, text and links about different locations and display them all on a single map, allowing users to “fly” around the community and access this media directly and efficiently and then click through to individual community websites for further information.
Writer: Sam Eggleston
Source: Scott Walker, Midland Tomorrow
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