Upon my arrival back to Detroit, I interviewed with Denise Ilitch for a Social Media position for her growing brand, Denise Ilitch Designs. The moment I met Denise I knew I had to work for her. Her energy and entrepreneurial attitude is contagious. My official position is Director of Social Media; which is digital marketing (promoting online sales, e-marketing through facebook, twitter, linked in and other social media tools). Also, I launched Denise's personal blog www.deniseilitch.com. In addition to Social Media I assist in creative development of the Denise Ilitch Designs brand. Coming from the New York fashion industry it's exhilarating to be at the forefront of a growing fashion brand based in Detroit!
As we were growing Denise Ilitch Designs online presence we realized what an opportunity there was in the social media sector. Thus, Denise & I decided to launch a social media consulting agency where we help other companies synergize their traditional marketing with social media marketing and establish specific social media strategies to their industry.
| Job Title: |
Director of Social Media |
| Company: |
Denise Ilitch Designs |
| College: |
Fashion Institute of Technology, Fashion Merchandising and Marketing, New York, NY
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| High School: |
North Farmington High School, Farmington Hills, MI
|