My primary role involves consumer listening within social media. I use social media listening tools to gain insight about our consumers and determine their perception of the Mopar brand. I use those insights to make strategic recommendations to improve Mopar’s existing marketing programs, as well as helping to develop new ones. My job title is all about social media, but my responsibilities are much more than that. I also have the opportunity to gain experience with website development, copywriting, web analytics, sales metrics, and planning marketing initiatives at events. I enjoy working in the auto industry and marketing a product that I feel passionate about. I am a life-long resident of Michigan and feel a strong connection to the auto industry, as my grandfather and father both worked for Chrysler for over 30 years. To find myself building a career in the same fashion is very exciting for me. Although I didn’t land this position until recently, I started looking for a position with Chrysler during my final year in college. Along the way I was able to gain solid experience in digital marketing and social media. I see a strong future in social media marketing and when a position opened up within Chrysler I felt it was a natural fit. I get to do something I truly enjoy and have opportunities for career advancement, which make it easy to come to work every day.
| Job Title: |
Social Media Listening Specialist |
| Company: |
Chrysler |
| College: |
University of Michigan – Dearborn, Bachelor of Business Administration, Marketing, Dearborn, MI
|
| High School: |
Adlai E. Stevenson High School, Livonia, MI
|
| Lives In: |
Farmington Hills |