Last year, Sean Moran and three buddies were chatting after a
basketball game about how cool it would be to march in the Thanksgiving
Day parade – a Detroit tradition they had cherished since childhood.
Months
later, after a rousing "let's do it," they were balancing giant
papier-mâché heads on their shoulders, parading south down a two-mile
stretch of Woodward Avenue in sleet and pouring rain.
Moran
chuckles when speaking of the 30-pound Gerald Ford caricature he wore
on his back last November that teetered and wobbled in the wind. But he
says that being part of the parade was rewarding and fun – and not as
uncomfortable as he had imagined. "I had a riot. Seeing joy on the
children's faces as you shook hands and said 'Happy Thanksgiving' was
great."
After the parade, Moran and companions Jim Dailey,
Steve Booher and Brian Urso, long-time friends from grade school, high
school and college, were charged up by their stroll down M-1. "We got
so much out of it," says Moran. "We couldn’t believe it was free."
Revved
up with enthusiasm from their initial head-wearing encounter, they
decided to form the Big Head Corps to recruit more people to wear heads
in the parade and to raise funds to preserve the current heads
warehoused at the Parade Company’s Studio A on Mt. Elliott, in an old
industrial complex on Detroit’s East Side. "We figured it was an opportunity to take dinged up or trashed heads and help bring them back to life," says Moran.
Tradition started in Italy"These guys were upset that only 32 heads walked in the parade last year," says Steve Abood, marketing director for the
Parade Company, of the four friends. “They wanted to get more heads involved, especially since we own more than 300 of them.”
In
fact, the Parade Company owns the largest collection of papier-mâché
heads in the world, and the heads have a long, beautiful history. The
original heads were purchased by Hudson's from artists in Viareggio,
Italy, in the 1940s, with the oldest head in Detroit dating back more
than 80 years.
The annual
Viareggio Carnival,
started in the 1870s, still showcases papier-mâché effigies and floats.
Abood says that the heads used to be burned at the end of the
festivities. Surprised to find Americans that valued them as artifacts,
some of Viareggio's artists traveled to Detroit in 1989 to teach local
artists how to make them. Abood says that four to five Parade Company
artists have been
trained in head-making (a long, involved process that starts with
sculpting a head from a 500-pound lump of clay). Many new heads have
been made over the past 50 years, with the last 15 (called the "Heads
of Detroit") commissioned in 2001 for the city’s 300th birthday.
While
some of the older heads are historic relics and cannot be worn again, a
good portion of them simply need repairing or to have costumes sewn to
accompany them. According to Abood, 115 heads are ready to wear this
November – including a yellow-faced, green-lipped clown with a long
orange nose; a long-haired, open-mouthed Bob Seger; a blonde-haired,
pie-eyed Polish girl; and a happy, rosy-cheeked pig.
The Big
Head Corp has already recruited 39 members to join other Parade Company
volunteers in donning the heads on Thanksgiving Day. Corps members get
to choose from an array of animals, sinister and smiley clowns, ethnic
girls and the "Heads of Detroit," which include Rosa Parks, Father Cunningham, Joe Louis and Diana Ross.
Interactive activistsTo join the
Big Head Corps,
members pay $200 for the privilege to march in the parade and to
support the preservation of current heads and commissioning of new
heads. Members enjoy a number of perks, like two VIP parade-day
grandstand tickets to share with friends or family, a t-shirt and
photograph, and four Parade Preview Party tickets.
But Moran
says that the corps is mostly a fun way to give back to the community
that will bring folks together for a common cause. "It's easy to sit
home on parade day and watch it from your chair," he says. "The Big
Head Corps makes it easy and fun to be a part of it." Corps membership
to date is split about 50/50 men and women, ages 25 to 45.
"We
want an interactive group that will support the parade and the city and
create opportunities for people to network," says Moran, a senior vice
president of wealth management at Smith-Barney by day and head honcho
of the Big Head Corps by night. "We want it to lead to other things,
like friendships and business contacts – it’s an interactive activists
group."
Why has Moran taken up the cause with such vigor?
"So
many of Detroit's treasures have gone by the wayside that we always
thought were a given," says Moran. "The Belle Isle fountain lighting up
at night, skating at Hart Plaza, the zoo and train on Belle Isle. All
these things we just let go. We (Big Head Corps founders) said 'enough
of that.'"
Moran says that he wants to institute a sense of
pride about the uniqueness of the papier-mâché head collection. “When
you have the best of something,” he says "why not keep it good and then
make it bigger and better?"
To learn more about the Big Head Corps, join the founders and their big-headed friends at these upcoming recruitment events:
Sept. 17, 7-10 p.m., at Mosaic, 501 Monroe St., Detroit;
Oct. 16, 7-10 p.m., Atwater Block Brewery, 237 Jos. Campau, Detroit.
Freelance writer Melinda Clynes is a regular contributor to Model D. Send feedback
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Photos:
A wonderland of fantasy and floats
Another day at the office for Steve Abood, marketing dIrector for the Parade Company
All photographs by Marvin Shaouni
Marvin Shaouni is the managing photographer for Metromode & Model D.