Petey Keung, owner of Total Warrior Combat MMA (TWC MMA) for 13 years, retired from the cage with integrity and passed on the gloves to James Greene, CEO of
SwoleConnect, and Holly Nelson, CEO of
TruthMap and co-owner of SwoleConnect.
For years, Keung has been thinking about retirement. He wanted someone he could trust to continue the business’ legacy as he had envisioned, so after many offers, Keung developed a great relationship with Greene and Nelson.
“After meeting Holly and James, we instantly connected. The energy they had towards continuing on with the brand made me comfortable,” Keung says.
TWC MMA is more than a fight promotion; it’s a family, Greene says. As new owners, Greene and Nelson will be making history as they’re the first ever to bring personal development and mental health into the MMA space.
Greene says their mission is to showcase the growing sport of mixed martial arts with consistent quality while supporting the health of communities.
At every fight, information about SwoleConnect and TruthMap will be available to viewers. For example, people can learn how SwoleConnect can make a positive impact on their physical and nutritional needs, while others can discover how TruthMap can benefit their emotional wellness.
Not only are there opportunities from SwoleConnect and TruthMap available to viewers, but their resources are available to fighters. To be an MMA fighter, they have to be in the best shape and have the correct mindset in the cage. Greene and Nelson believe that having TruthMap services available to their fighters is the first step towards a new era of professional sports.
“Already, I’ve had a few fighters book a TruthMap session with us. They’re interested enough that they’re like, ‘You know what, I need to work on my mindset with someone. My emotional health is just as important as how fit I am inside the cage,’” Nelson says.
As more fighters utilize TruthMap’s services, Greene says he hopes that team owners around the world choose to follow in Greene and Nelson’s footsteps and provide emotional assistance to their fighters.
“Our fighters work exhaustively to pursue perfection in this art. The sheer magnitude of stress on these warriors is unfathomable to most of society - and it’s about time we take action,” Greene says. “They deserve to know the promotion they fight for cares.”
Keung is a firm believer that Greene and Nelson will become an inspiration to TWC MMA and he’s excited to see their accomplishments.
SwoleConnect’s first MMA fight, TWC 101: Hostile Takeover, will be on June 4, 2022, at the Soaring Eagle Casino in Mt. Pleasant, Michigan.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.