Since recognizing a need for niche magazines in Lansing 7 years ago, Tiffany Dowling, President and CEO of M3 Group has been steadily expanding their publishing department. Their most recent addition is the student publication, ing Magazine. “Niche magazines are an innovative way to get news out there,” says Emily Caswell, editor at M3 Group publication, Greater Lansing Business Monthly, “Not to my knowledge has any other branding agency reached out in that way.”
ing Magazine was acquired from Spartan Printing and will be primarily run by students at MSU by way of a journalism class. Publishing opportunities will also be available for freelance writers that want to participate but can’t take the class. It will be a great opportunity for students to get experience and build their portfolios to help them land journalism jobs after graduation. “It’s very hard to get hired without having something that shows what you can do,” says Caswell.
The expansion means growth for M3 Group as well and they have added a sales position. Also, they would like to help grow the reach of the publication. “We want to pass that invisible line between Lansing and East Lansing,” says Caswell, “Let the students know what’s out there.”
Source: Emily Caswell, Greater Lansing Business Monthly
Writer: Allison Monroe, Innovation News Editor
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