Wireless Developer Agency (WDA) puts relevant information in front of the people at the right time and in the right way. The East Lansing based high-tech mobile marketing company believes that special technologies need to provide customers with a more enriched experience.
President and CEO, Konny Zsigo says, "Consumers are looking for a more enchanting experience with their personal devices as they gain more control over them; the world is going to demand advertising as less of an interruption and more of a presentation of valuable information."
WDA is managing toward growth with that demand in mind; they’re looking at doubling their top line of sales in 2013 and plan to expand staff in response. An anticipated 16 employees will be added to the existing staff of 40 by the end of the year.
A big part of the WDA story is that they don’t generally hire people who are in their industry; they hire local and welcome them to an incubative culture. Of the choice to remain in the Lansing area, rather than head to other tech hubs like NYC or LA, Zsigo says: "We’d rather provide the culture that makes the magic, not move somewhere that has the culture."
Source: Konny Zsigo & Brennan Hayden, WDA
Writer: Veronica Gracia-Wing, Innovation News.
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