The New Citizens Press and publisher Rina Risper are celebrating the 12th year of publishing in Lansing and are beginning to expand their sales team. "We're expanding to capitalize on the under-served small businesses market with an alternative to expensive advertising," says Risper. TNCP is also now offering online advertising through web ads and social media plugs.
TNCP currently has a staff of 4, in addition to several contributing writers. They're seeking to fill to two part-time sales positions with in the next year. Patrick Duke, former Ad Director for the City Pulse has been contracted as a business consultant to oversee the execution of the new TNCP marketing and sales strategy, and new hires.
Of future goals, Risper says, "We plan to continue being a local aggregate of critical social information, events, and reviews."
TNCP and TNCP CAN (Community Action Network) have helped tens of thousands of community members through the efforts fellow community members participating in fundraisers, resource-raisers, and community workshops promoting literacy and domestic violence awareness.
Source: Rina Risper, The New Citizens Press
Writer: Veronica Gracia-Wing, Innovation News
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