Two familiar names in the
Old Town creative services scene have joined forces. Lisa Smith of Donovan & Smith Marketing and Media and Ann Siegle of Tria Marketing and Design have merged their companies to create
Spoke 8 Marketing.
“We have both been on each other’s radar for a long time,” says Siegle. After the women began partnering on projects early in 2012, working together more permanently just made sense.
“We both kind of looked out there and said, ‘this is a good thing,’” Siegle says. “We have very complementary skill sets.”
The focus of the new company is on what Siegle calls “open source marketing,” that is, applying the concept of open source software to their work to allow their clients to be as involved as they’d like.
“The marketing industry is very protective of their products,” says Siegle. “We want the clients to own this from the beginning.”
The merger took place in July. Spoke 8 now employs a staff of eight. One new employee has been added since the two companies joined, and Siegle expects another two jobs to be added soon.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.