Greater Lansing grown
Revel Cellars has experienced quite the year. With articles in
Forbes.com and Wine Spectator and serving big name clients like Brad Pitt and Angelina Jolie, founder Jim Cash is looking forward to the new opportunities these experiences will bring in the years to follow.
"Forbes called Revel Cellars the 'World's Best Wine Cellars;' this was an immense development for us," Cash says.
The 'World's Best Wine Cellars' were born of equal parts innovation and necessity. As a 30-year collector of wine and former COO at Christman, Cash was dissatisfied with the traditional wine racks on the market. He couldn't find the rack and cellar combination that he was looking for, so he ventured to design it. A sliding drawer system sets Cash's design apart from competitors.
Cash is currently working locally with
Lansing Economic Area Partnership (LEAP),
Moebius Technologies and the State of Michigan to begin development of a manufactured steel product for the system.
"We're currently in the design phase and have patent applications pending," says Cash.
Revel business is conducted primarily over the web, with customers accessing the virtual showroom from all over the country and world. Cash says he continues to develop new designs and is looking into creating a more contemporary line of cellar systems.
"We are pleased and proud to be a start up company making a world class product headquartered here in the Lansing area," Cash adds.
Source: Jim Cash, Revel Cellars
Writer: Veronica Gracia-Wing, Innovation News
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