Lansing Economic Area Partnership (LEAP) announced in late August a new program called Fund Lansing. Fund Lansing is aimed to assist companies and individuals in greater Lansing who are raising investment through web-based crowd funding platforms.
“The concept of crowd funding is quickly gaining momentum as a means for young companies to effectively raise funding while simultaneously gaining positive press on the web and social media," says Ken Szymusiak, Co-Director of the New Economy Division at LEAP.
Crowdfunding is a relatively young idea in which entrepreneurs utilize small sums of investment from a range of supporters often in exchange for a product before it is available to the public. Kickstarter and IndiGoGo are two of the more well known platforms.
The web service is free to join and serves as a way for local companies to easily promote their fundraising efforts to local investors. LEAP's objective with
FundLansing.com is to allow all companies in the region an additional platform to get the word out about their campaign and provide a service that allows local investors to easily find local companies seeking their support.
"By making the connections between local opportunities and capital we feel that we can provide an economic boost by making it easier to encouraging investment within our region," says Szymusiak.
Source: Sara Graham, LEAP
Writer: Veronica Gracia-Wing, Innovation News
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