Katie Saglimbene understands it can be hard to take that first step when it comes to starting or marketing a business. She recently took a few steps herself, venturing from a six-year gig with a Lansing-based IT company to start her own small business a half-year ago.
As the founder of
Klimb Creative, Saglimbene helps bridge the gap for small businesses that are big enough to need a marketing coordinator but too small to bring someone on full-time. The company's sole purpose is to help small companies grow their online presence and build brand awareness through a variety of marketing strategies.
"Starting from zero can be overwhelming for small businesses," Saglimbene says as she reflects on the anxiety and intimidation some companies experience when it comes to marketing. "I help them build up to the bigger picture."
Klimb Creative specializes in four key areas, and works closely with clients to develop a strategy that combines website development; content creation like press releases, case studies and social media; inbound marketing including blogs and email; and brand identity. Saglimbene, too, offers the ability to come-on-site and work with a company's staff, adding a further personal dimension to Klimb's services.
"It's the difference between hiring an agency and hiring a marketing coordinator," Saglimbene says. "I create a more personal relationship and work with the company's schedule, budget and needs."
Saglimbene grew up in a small community in between Lansing and Grand Rapids and decided to settle in Lansing about seven years ago. She says she likes the big-city-small-town vibe that Lansing radiates, and is happy to be part of the entrepreneurial culture.
"It's a great opportunity to work in Lansing as it grows and flourishes," she says. "There are a lot of new businesses, and I'm excited about combining my passion for small businesses, start-ups and marketing through Klimb Creative."
Source: Katie Saglimbene, Founder, Klimb Creative
Writer: Ann Kammerer, News Editor
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