It’s been a busy year for
CASE Credit Union. And to talk to CASE President/CEO Jeffrey Benson, it doesn’t sound like things will be slowing down anytime soon.
“It’s kind of strange,” say Benson, “because we keep growing and it doesn’t seem to stop.”
CASE has added 28 new positions over the past two years, five of which have been added this year. Benson expects another five to six positions will be added over the next year.
Benson attributes the credit union’s growth to improved company morale, as well as their focus on electronic services for customers. Among other services now available, Benson says CASE was the first local institution in the Lansing area to offer mobile banking.
“Each employee is mandated to memorize [our mission statement so they have it in their heart to do what’s best for the members,” Benson says. “We’ve taken down some of the barriers to join or to get a loan. Every time a member touches us – online or in person – we want it to be a positive, warm experience.”
Additionally, CASE has also been busy in the community service arena. Their
CASE Cares Miracle Field opened this May at Valley Farms Park. The field is a place for children and young adults with special needs play to baseball, and won CASE first place in Michigan’s Dora Maxwell Social Responsibility Recognition Program and second place in the national program.
Benson himself also received the “Credit Union Professional of the Year” award from the Michigan Credit Union League & Affiliates and the Michigan Credit Union Foundation.
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