Velocipede Peddler peddles down Grand River to new East Lansing location

Mark Sanderson is good at keeping a secret. Long before the public learned a Whole Foods store would be coming to the Lansing area, he was in talks to sell his Grand River Ave. property to make way for the popular grocer. Now that the word is out, he has his own big news to share: his 38-year-old business, Velocipede Peddler is moving westward. 

 

"When I was right downtown [in East Lansing], I got lot of students, but I didn't have as many families," says Sanderson. "When I moved here, I lost some students, but gained a lot of families as clients. We felt this was an alternative where we can serve everyone."

 

The new home of the longtime bicycle business will be in a 4,800 square foot Brookfield Plaza space. Though the size will be similar to his current location, the layout will allow for an expansion of inventory and services. The new spot, between Bagger Dave's and Bikram Yoga Capital Area.

 

Though in a new location, Sanderson says customer can expect the same business ethic that has kept Velocipede Peddler in business for nearly four decades.

 

"I just try to give people want they want," he says. "I feel we have a really good service department. We have a friendly staff that is really knowledgeable."

 

Velocipede Peddler will open in its new location in early October. It currently employs a staff of eight to nine workers. Sanderson plans to hire a new mechanic and up to one additional staff member in the new location.