New westside Soldan's opens with new name, logo

A local familiar name in local pet supplies is unveiling some big changes. Soldan's Feeds and Pet Supplies is now open in its new W. Saginaw location under the shorter name Soldan's Pet Supplies, which will soon make its way onto all eight Soldan's stores. 

 

"We're changing our logo too," says Nikki Soldan, floor supervisor for the westside Soldan's. "We've done less and less with horse feed, so we're dropping the horse and adding a rabbit."

 

Perhaps the most dramatic change is Soldan's new westside home. Though not far from their former location near Best Buy, the new, larger space at 6201 W. Saginaw gives the pet supply store more visibility and more room for some new features, including a self-serve dog wash and shorter, more customer-friendly shelving. 

 

"With the shelves just five feet high, you can see across the whole store," says Soldan. "It opens everything up more so it's more inviting. Eventually, I think they're going to start doing this in all eight stores. We're sort of a guinea pig." 

 

The new Soldan's Pet Supplies location opened today after several months of preparation at the new site. The new store will offer expanded food and toy lines, and Soldan hopes the increased traffic will lead to an increase in their staff. Now employing eight to ten employees, if the westside location can meets their expectations, Soldan expects two to four more jobs could be created in the new store.