The agreement businesses make upon entering East Lansing’s Technology and Innovation Center is that after three years, they’ll be ready to graduate into a space all their own. That time has come for Nicholas Creative, the boutique creative agency that is now expanding into 10,000 square feet of shared working space in The State News building on Grand River.
The move comes at an opportune time for
Nicholas Creative as the agency, which opened in 2008, continues to grow.
“We do have plans to expand,” says
Nicholas Chilenko, owner of Nicholas Creative. “The great thing about the space here is there’s a great amount of office space available for use to use as we grow.”
The service Chilenko intends to grow most in 2012 is the company’s email marketing program.
“It’s just a powerful tool for marketing,” says Chilenko. “We’ll do a substantial marketing push for growth in that aspect of our business.”
Though the State News space is new to Nicholas Creative, some aspect will feel familiar. In fact, Chilenko worked with the State News and the City of East Lansing to purposely create a work environment similar to the TIC for he and other former TIC businesses.
The benefit of these like businesses working together allows each firm to leverage the others’ services to bring more value to their clients. Other tenants in the space incdlue marketing firm Netvantage, editorial staff for Entrepreneur magazine and emergency planning and training company Comprehensive Emergency Management Associates.
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