A new option for homeowners in the real estate market is on its way to Lansing.
ListTrue launched in Grand Rapids in January and will soon begin a statewide expansion with a Lansing office. The premise of the unique real estate service is that it allows homeowners to hand pick how much assistance they’d like in selling their home, potentially saving sellers lots of money in fees.
“If you’re a homeowner and you feel comfortable with paperwork, then you don’t have to pay us to do that for you,” says Brian Knight, president of ListTrue. “If you’re a newbie or want more hands-one help, we can do that too. People can either save money or use the savings to lower the price of their home.”
Knight uses the example of a recent Grand Rapids sale in which a couple chose a low-level of support from ListTrue, paying about $399 to list their home.
“We saved them about $5,000,” says Knight. “They sold their house in two days. So they were able to lower the price and get a buyer right away.”
The Lansing location of ListTrue is expected to open later this summer in a 3,000 square foot office on Pine Tree Road in Lansing. Knight expects to hire between 10 and 15 agents at the location. After Lansing, ListServe plans to expand throughout Michigan, and eventually nationwide.
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