Fastlane Powersports celebrates ribbon cutting in Mason

With a new name and owner, the business formerly known as Grove's Motorsports in Mason has all sorts of change underway. Though owner Jeff Giles managed it, as well as other power sports retailers for years, fans of the store will find new products, service professionals and more at the newly unveiled Fastlane Powersports.

 

"The former owner of this location owned multiple stores, and I was the operation manager for all of them," says new owner Jeff Giles. "He was wanting to retire, so we came to an agreement."

 

Giles says the timing was right for him to take on ownership of his own store. Though he says the recession hit the "toy market" particularly hard, things are beginning to look up. 

 

"We had to survive some very tough times, and I truly believe the last couple of years have shown that we're moving in the right direction," says Giles. "Not everyone survived, so there's a lot less competition nowadays." 

 

Fastlane Powersports features all new parts and accessories, as well as new faces in the services and sales departments. With a staff of 10, Giles has added three new employees, and hopes to add another two to three in the upcoming months. He has already completed some interior renovations of the new store, and plans to start on exterior renovations soon.