An independent telecommunications sales vendor with roots in Greater Lansing plans to double its sales force in several Michigan markets based on continued growth with three major communications companies.
Headquartered in Lansing,
SOLCOMM is a "boots-on-the-ground" marketing company that provides marketing campaigns and solutions for partners that include AT&T, Frontier Communications and Direct TV. In just five years, SOLCOMM has stretched its reach from Lansing to six markets across the U.S., including Central and Northeastern Michigan, Southwestern and Central Connecticut, Northern Southern Carolina, and Central Florida.
"We're like the ultimate guerilla marketing team," says Christian Cherniawski, SOLCOMM CEO "We love what we're doing. We love what we're selling. And we love talking to people."
SOLCOMM provides face-to-face and door-to-door neighborhood campaigns for particular products as well as staff for partner retail stores. Campaigns, says Cherniawski, account for more than 50 percent of a partner's new client acquisitions for the targeted markets and products. Cherniawski says, too, that SOLCOMM's commitment to sales force training and development has led to more than 65 percent year-over-year sales growth in the past three years.
Cherniawski launched SOLCOMM in 2010. Since then, the company has grown from a staff of three in one Lansing office to eight offices in four states. The company expanded it's Lansing operations in June 2014 by opening a 2,200-square foot headquarters at 408 Kalamazoo Plaza, in addition to retaining its original 1,700-square foot branch at 2450 Delhi Commerce Drive in Holt.
"I'm from Lansing and stay here because I love the area," says Cherniawski. "It's the smallest big city you'll ever go to, and if you live or work downtown, you'll run into five or six people you know. It's a real homey feeling."
Six SOLCOMM staff currently work out of the company's downtown headquarters, with a combination of nine administrators and sales staff operating from the Holt branch. Cherniawski plans to expand the Greater Lansing area sales force to about 15 in the next year, as well as to double the number of staff in the Flint and Saginaw branches.
Source: Christian Cherniawski, CEO, SOLCOMM
Writer: Ann Kammerer, News Editor
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