Mad Eagle grows jewelry line into new store with Clever Clover

Clever Clover began as a line of jewelry at East Lansing's Mad Eagle boutique. The collection of original jewelry designs gained such popularity that when a Grand River storefront recently opened up, it became its own shop. 

 

"We thought it was a good opportunity to focus on that jewelry line," says Tara Green, manager of Mad Eagle and Clever Clover. "It's less expensive than sterling silver, but it's really fun. 

 

Clever Clover opened up at 207 E. Grand River last month after renovations brought such artistic touches to the space as flooring made from up-cycled bleacher boards, jewelry cases from the former downtown Jacobson's and shelving made from reclaimed lumber.

 

"It's really important for us to emphasize recycling too," Green says. "We did it all ourselves, from finishing the floor to doing the walls, and everything else. It was a labor of love." 

 

In addition to the Clever Clover jewelry line, the new store features clothing, home goods, lotions and candles. Two new jobs have been created with the opening of the new shop. 

Source: Tara Green, Clever Clover
Writer: Natalie Burg, Development News Editor