Digital marketing powerhouses join forces

For several years Biggs|Gilmore and VML have worked together, sharing clients like Kellogg and Kimberly-Clark. Now the two digital marketing companies are making that relationship formal.

VML has acquired Biggs|Gilmore, which now has offices in Kalamazoo and Chicago.

With 140 employees across its two locations, Biggs|Gilmore’s key clients include Kellogg, Kimberly-Clark, Foster Farms and Stryker. Biggs Gilmore’s unaudited revenue for the previous 12 months ending September 2013 was $21 million.

Biggs|Gilmore is currently led by Jane Tamraz, CEO, and Mike Gerfen, president. Both will assume roles on the executive leadership team as executive directors of VML in Chicago and Kalamazoo, respectively.

“We have a tremendous respect for VML’s work, its people, integrity and culture. That’s what sets VML apart and attracted us to become part of VML,” Tamraz said. “It’s a unique opportunity to become part of such a compatible and truly distinct global agency network.”

Biggs|Gilmore, a digital creative agency, was named Top Agency in 2009, 2010, 2011 and 2013 in the Internet Advertising Competition; Top Agency in the 2011 and 2012 WebAwards; and an AdAge Agency of the Year in 2010.

“It’s been a natural connection since the beginning,” says Jon Cook, CEO and president at VML.

“This is a unique acquisition that joins two long-tenured companies that are both experiencing major momentum as brands. We’ve been working together for several years on shared clients Kellogg and Kimberly-Clark. It’s been a natural connection since the beginning. It became clear to both VML and Biggs|Gilmore that we could provide an even deeper offering by joining forces,” said Jon Cook, CEO and president at VML.

Writer: Kathy Jennings, Second Wave Media
Source:Cathy Staples, VML