Honors pile up for Kalamazoo ad and web marketing agency

Kalamazoo ad agency Biggs-Gilmore continues its winning ways in the annual competition sponsored by the Web Marketing Association.

The agency took home 22 WebAwards and for the seventh straight year it made the WebAwards list of most awarded agencies. It took second place.

Some of its award-winning website awards were for Cotonnelle, Raisin Bran, Froot Loops, Apple Jacks and Huggies Little Movers.

Biggs-Gilmore senior vice president and executive creative director Marino Puhalj says the company is honored to be among the top awarded agencies in a global competition that raises the standards for award-winning work each year.

Biggs-Gilmore also took home 14 Standard of Excellence awards, recognizing its work for Cottonelle (two awards), Ready Crust, Kelloggs.com, Morningstar Farms, Pop-Tarts (four awards) Rice Krispies, Heinz (two awards), Beaumont Children’s Hospital and the Greater Kalamazoo United Way.

“To receive awards on behalf of 13 different brands is a testament to the breadth and depth of talent we have here,” says Andy Gould, senior vice president, executive creative director.

More than 2,000 sites from 45 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.

Founded in 1973, Biggs-Gilmore is a digital agency with expertise in bringing together offline and online marketing strategies. Key clients include Heinz, Kellogg Company and Kimberly-Clark.

Earlier this year, Biggs-Gilmore was named an AdAge Agency of the Year in 2010 and Top Agency in both the 2009 and 2010 Internet Advertising Competition.

The agency has offices in Kalamazoo and Chicago.

Writer: Kathy Jennings
Source: Andy Gould, Biggs-Gilmore