Conference offers opportunities for small businesses

Tony Rubleski wants entrepreneurs to be better marketers. He says businesses can grow, stand out and ultimately dominate their market if their marketing plan and strategy are good ones.He’s written a book that breaks down the process into simple steps that real world businesses people can tackle. “Mind Capture – How You Can Stand Out in the Age of Advertising Deficit Disorder” is his guide to generating new leads, creating return customers and winning market share in an era when people are bombarded with advertising images.Rubleski will offer his proven, practical advice as the keynote speaker at the business leader conference “Celebrate Business – 2010: The Year of Growth,” organized by the Strategic Small Business Initiative.  Rubleski keynotes the event that features seven other speakers and their topics:• Sales by Mary Jane Mapes, a certified speaking professional;• Entrepreneurship by David Kersjes, a principal at Breakaway in the field of Management Consulting and a coach at Resource Associates Corporation;• Small business’ role in turning the Michigan economy around by John Schmitt, business consultant at the Small Business & Technology Development Center at Western Michigan University;• Branding by Kelly Duggan, owner and president of Kelly Duggan Image Consulting;• Social media by Terry Bean, founder of Networked Inc. and Motor City Connect;• Goal setting by Karen Vogelmann, a certified coach who developed her own intuitive coaching process;• Networking by Sandy K. Derby, president of Derby Financial & Associates, LLC.  The daylong conference takes place from 8 a.m. to 6:30 p.m., Wednesday, May 19, at the Greater Kalamazoo Association of Realtors, 5830 Venture Park Drive, Kalamazoo.Seats are $75. Online registration is open.The Strategic Small Business Initiative provides effective growth strategies to small- and medium-sized businesses nationwide through networking, educational forums and peer support.Writer: Kathy JenningsSource: Gail M. Turluck, SSBI