What's happening: The newest outreach endeavor by the Cadillac Area Visitors Bureau is the "Caddy Wagon," a mobile visitor center. It's a custom-wrapped 2024 Jeep Wrangler Sport S, leased from Betten Baker CDJR in Cadillac. The Jeep-turned Caddy Wagon is outfitted in a custom-designed exterior wrap by Krazy Kat Signs in Manton with the visitor bureau’s green and gray brand colors and logo, along with icons showing all the recreational activities in the Cadillac area. The Caddy Wagon will hit the road this spring to share visitor information about the Cadillac area at attractions and events around the state.
Why the Caddy Wagon: The visitors bureau is introducing this new mobile visitor concept as a way to connect with visitors where they are gathering, sharing information about the Cadillac area at both local and statewide attractions and events.
What they're saying: “One of our focus areas is to continually improve the visitor experience,” said Kathy Morin, executive director of the Cadillac Area Visitors Bureau. “We have seen this mobile visitor center concept implemented by destinations in other states – and to our knowledge, we are one of the only Michigan visitor bureaus doing this. We hope this new approach will reach more people about the many exciting activities and experiences in the Cadillac area.”
Other uses: The CAVB envisions additional uses of the vehicle such as visiting targeted sites to distribute topical information about a specific activity (e.g., Tread Lightly! information at an ORV trailhead), as well as for visitor intercept surveys to gather feedback about the destination. Organizations who wish to request the Caddy Wagon and/or
Caddy Bear to visit their event can contact the CAVB at (231) 775-0657.
What's next: The Caddy Wagon will hit the road in April, traveling to Michigan Welcome Centers in Clare, Port Huron, Monroe, Dundee, New Buffalo and Coldwater. Then it's off to the 23rd Annual Jeep Blessing in Mesick on May 4 and the Mesick Mushroom Festival May 10-12. Visits to other festivals will follow.
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